The Lure Shop
Specialist lure and fly tackle for UK anglers
We are building a specialist UK lure and fly fishing shop with curated gear, practical advice, and seasonal collections.
Curated, not cluttered
Focused ranges for real UK waters and real seasons, with fewer filler products.
Built around time on the bank
Simple recommendations, clear use-cases, and kits that remove decision fatigue.
Fast fulfilment
Small, durable items shipped quickly across the UK with sensible packaging.